George Christie, a New Jersey native, settled in Sonoma County after college in 1991 where he quickly realized that the wine industry was where he wanted to concentrate his efforts. Since that time, he has been involved in nearly every aspect of the wine industry, from vineyard operations and grower relations to distributor realignments and national marketing campaigns. In 2009, George launched the Wine Industry Network (WIN) and still serves as President and CEO. What began as an online directory has evolved over the years into the leading wine industry B2B marketing, media and events companies serving the wine industry. WIN works with over 600 industry product and service providers and produces the WIN Expo, the 2nd largest trade show for the wine industry, along with the Wine Industry Sales Symposium, the Wine Industry Advisor, Wine Industry Careers job board, Wine Industry Marketplace and the Afternoon Brief, a daily news email with over 35,000 industry subscribers.