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Sotheby’s International Realty is the global leader in luxury real estate with a proven reputation for excellence. The thing about proven performance is it has to be proven again and again. Even with the challenging market of 2024, our brokerage proved that we performed for our clients once again. In 2024, our brand reached $157 Billion dollars in global sales among our 26,100 sales associates in 1,100 offices across 84 countries and territories. We are also the #1 profiled luxury real estate brand in the news, 29% of share of voice by reach & 23% of share of voice by volume. Our visibility and influence is also unmatched, with 33 Million annual visits to sothebysrealty.com, over 65 Million videos played annually, and over 1.2 Million social media followers.

We can recommend improvements to the house to enhance its attractiveness and marketability. If desired, we will coordinate and schedule professionals to perform these improvements. We will highlight the areas that will appeal most to likely buyers: the yard and grounds, the home’s workspaces and its entertaining possibilities.

In some regions, property inspection reports are expected. We can assist you in locating inspectors and coordinating the reports.

A picture is worth a thousand words. In real estate sales, a picture can be worth thousands, hundreds of thousands, even millions of dollars. Showcasing your property in the best light with proper preparations and professional photography can increase the final sales price substantially.

Our company is highly selective regarding the quality assurance of the photography used to market and sell your home. This is a benefit that provides untold value when it comes to gaining the attention of buyers online, and enticing them to visit the property in person.

Zillow Showcase and Matterport 3D tours provide an immersive experience that allows potential buyers to explore properties anytime, from anywhere. With Zillow Showcase’s enhanced property presentations, listings gain maximum visibility on one of the most trusted real estate platforms, capturing buyer attention and driving engagement. Combined with Matterport’s detailed 3D tours, these cutting-edge tools ensure properties are always open, perfectly staged, and presented in the best possible light—attracting high-quality leads and increasing seller success.

We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and compelling narrative, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients which cannot be duplicated.

Typically, the greatest interest in a property happens within the first weeks it is on the market. To effectively capitalize on this attention, we will create a customized marketing campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to the agent’s sphere of influence including all agents in the area. By employing a consistent, unique and customized marketing campaign, we will be able to skillfully market your home to make the impact it deserves.

Our strategic syndication partnership with regional news outlets allows your property to be promoted on SFGate.com and MercuryNews.com. This ensures your property reaches regional audiences daily and that all the Open Houses for your property are covered on the top news media sites.

Five billion videos are watched on YouTube each day. Sotheby’s International Realty has received YouTube’s Silver Creator Award and is the industry-leading channel with over 193+ Million video views and 412,000+ subscribers, outperforming the
competition by miles.

At youtube.com/sothebysrealty you can find high-quality listing and brand videos, as well as unique content. All of this
drives traffic to sothebysrealty.com where your property is listed.